Perplexity is rolling out a new top-tier subscription called Perplexity Max, priced at $200 a month.
The plan gives users unlimited access to its Labs tools and early entry to the upcoming AI-powered browser, Comet. Subscribers also get first dibs on the latest model features from providers like OpenAI’s o3‑pro and Anthropic’s Claude Opus 4.
This addition expands Perplexity’s pricing line-up: a standard Pro plan for $20/month and a mid-tier Enterprise Pro at $40/month per seat. They’ve also hinted at a future Max tier for enterprise teams.
Last year, their Pro plan pulled in about $34 million in revenue, but the company still burned through roughly $65 million, mostly on cloud and model fees. However, things are improving: they had an annual recurring revenue (ARR) of $80 million as of January, though they’re likely chasing more to justify a rumored $14 billion valuation and a possible $500 million funding round.
Perplexity sees this move as a way to better serve “power users”—professionals who want unlimited queries, priority support, and cutting-edge features. That makes sense considering their growth: handling 780 million queries a month and growing fast thanks to strategic partnerships and new tools like the Comet browser.
It’s a valid concern. Perplexity relies on others’ AI tech and needs serious revenue to cover its massive costs. That’s why attracting high-paying subscribers could be a crucial lifeline.
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